Man in tree

About Us

Elevating the Standard in Work-at-Height Gear

At Vertical Supply Group, we’ve built our reputation by serving the professionals who work where precision, safety, and trust are non-negotiable. From tree care to rescue, utility, rope access, and tactical operations, we understand the demands of working at height—because we’ve grown alongside the industries that depend on it.

Since we started, we’ve remained focused on one mission: to provide the most innovative, reliable, and high-performance life-safety equipment in the world. Today, our customers include utility contractors, arborists, emergency response teams, tactical operators, rock and ice climbers, and industrial access professionals. They count on us not only for the best-in-class gear but also for the deep expertise, responsive service, and industry insight that come with it.

When lives are on the line, professionals choose Vertical Supply Group.

Our Structure: One Company. Many Solutions.

Vertical Supply Group is a unified team of brands, services, and locations working together to serve the full spectrum of the work-at-height market. Here's how we’re built:

Headquarters & Locations

USA

  • Main Office, Distribution & Splicing – Greensboro, NC

  • Rope Manufacturing and R&D – Biddeford, ME

  • Cut and Sew Harnesses & Gear Manufacturing – Redding, CA

  • Warehouse & Distribution - Reno, NV

UK

  • Splicing Production, Distribution & HoneyBrothers Retail – Guildford, and Three Legged Cross, UK

  • SafetyLiftinGear Retail, Distribution, Rental, & Service – 7 locations across the UK

CANADA

  • Rope Manufacturing, Distribution, & Splicing – Chute-à-Blondeau, Ontario

  • The Arborist Store Retail & Distribution – Mississauga, Ontario, and Coquitlam, BC

These strategic locations allow us to develop, test, and distribute products efficiently to our customers while staying close to our professional communities.

Web Stores

We operate several e-commerce platforms tailored to specific customer segments, ensuring fast access to the gear professionals trust:

Tree Care & Arborist Gear 

  • Sherrilltree.com – North America’s leading supplier of arborist gear, serving professionals since 1960.

  • TreeStuff.com – A community-driven hub offering arborist tools, education, and a dynamic user experience.

  • TheArboristStore.com – A trusted source for professional tree care products in Canada, offering localized service and support.

  • HoneyBros.com – A premier arborist supplier in the UK and Europe, delivering high-quality gear and expert advice across the region.

Rescue, Safety & Technical Access

  • RescueDirect.com – A leading provider of rescue, rope access, and tactical gear for first responders, fire departments, and technical teams.

  • SafetyLiftinGear.com – UK-based supplier of lifting, rigging, and safety equipment for industrial, construction, and work-at-height professionals.

Utility & Infrastructure

  • UtilityDirect.com – Specialized tools and gear for utility linework, telecommunications, and infrastructure maintenance professionals.

Multi-Industry Access

  • VerticalSupply.com – Our unified ecommerce platform offering open access to the full VSG product portfolio, with pro pricing, account tools, and ordering capabilities for registered B2B customers and public users alike.

Owned Brands

Vertical Supply Group is proud to design, engineer, and manufacture some of the most respected brands in the work-at-height industry:

  • Sterling Rope – Industry-leading rope, cordage and rescue systems built for safety-critical applications across rescue, rope access, rock climbing, tactical, and tree care.

  • Notch Equipment – Arborist tools and climbing gear designed for working professionals who demand performance and durability.

  • Yates Gear – Technical harnesses and rescue systems trusted by rope access technicians, military special forces, and emergency response teams.

  • Rope Logic – Custom spliced assemblies and rigging solutions crafted in-house for maximum reliability.

  • TreePunk – Bold, limited-edition apparel and gear that celebrates the arborist lifestyle and identity.

  • The Groundskeeper II – Professional-grade rakes with a loyal following in landscaping and tree care.

Built for the Way You Work

Whether you’re outfitting a utility crew, gearing up a rescue team, or running a tree care business, Vertical Supply Group is here to support your mission. We design, build, source, and deliver products that meet the world’s most rigorous safety standards—including CE, ANSI, NFPA, ASTM, and more—and back them with a team that knows your world inside and out.

We’re not just in this industry—we’re part of it.